top of page
/de.ziˈdɛ.ro/ means I wish, I desire
A new science museum service experience
Designing the service experience for a new science museum in Turkey, resulted in an enhanced visitor experience, alignment with commercial targets, and improved operational efficiencies.
Future operating model for sustainable growth
We provided strategic and service design consultancy for a fast growing media company, to achieve sustainable growth and success.
A new health and wellbeing proposition
We employed a HCD approach to revolutionise the health and wellbeing industry, ultimately launching a transformative MVP that prioritised affordability, personalisation, and expert-led services.
Improving health insurance services
We have simplified a messy and complex system, to provide personalised health services for corporate clients that are accessible through one app. The new design makes it easier for employees to manage their health and wellness, as well as improve their productivity.
A digital service for asthma patients and healthcare professionals
In order to standardise and digitise the asthma assessment process, as well as the advice given to patients, we created a service experience. This tool allows healthcare professionals to screen patients quickly and easily, while also providing educational resources to help increase patient awareness and understanding.
Imagining the future of workplace for 10K employees on one site
The future workplace will be a more flexible and technology-driven environment that helps employees perform at their best in work and in life. Our work helped inform the future workplace strategy and areas to further explore through prototyping, experimentation, and validation with the employees.
Share a Coke and a song
Coca Cola's new Music Moments campaign was a success in Australia, thanks to its innovative mobile and web experiences on Facebook and Spotify. The campaign not only helped to introduce Spotify to Coca Cola fans, but also showed how music can bring people together.
Future of the fibre service experience
Our strategy for the future of fibre broadband involved re-imagining and simplifying the product and service experience while embedding customer-centric practices throughout the organisation. This helped NBN better meet the needs of customers and stay ahead of the competition.
How many seconds does it take to order a burrito?
The re-design of a modern taqueria yielded quicker service and a 300% increase in sales. Through our careful modelling of customer experiences, we were able to reduce the average ordering and queuing time by fifty percent. This had a knock-on effect of enhancing customer flow throughout the store.
Future vision for small businesses
The bank hired us to help them create a vision for small business customers' future needs. Our strategy helped the Bank stay ahead of their competition and keep small business customers engaged.
Improved Government services for businesses
We set out to help a government agency that provides services to businesses. We not only met but exceeded expectations in setting up foundations for CX and Product teams to work together, as well as establish a roadmap for online and offline innovation.
A radically simplified commercial lending experience
The bank was struggling with a commercial loan turnaround time of 89 days. However, through our help, they were able to reduce this to just 5 days. This was done by reimagining the customer experience and making operational and technological improvements.
CX vision and roadmap for all digital channels
The bank had the goal of establishing financial well-being as a vision. Together, we designed various digital propositions to be implemented across all digital channels in the bank. This work has helped the bank create a better future for their customers.
Digital health checks of stock portfolios
Digital health checks of stock portfolios are designed to guide customers to make better financial decisions. The financial health screenings are a series of tests that help identify areas where customers may need improvement.
Strategy and foundations for a better product experience
Our focus was on creating a better product experience for customers. We helped set the strategy and foundation for this goal, as well as consulted on designing and evaluating products from a customer-centric perspective.
Simplified wealth management transactions
Wealth management just got a lot simpler. A series of digital transformation projects have made complex transactions much easier for both financial advisers and their clients.
Fitness app for personal trainers and their customers
The new combined fitness and nutrition app has helped personal trainers increase customer engagement by giving them the power to offer tailored programs, as well as help their clients achieve goals more effectively.
One-stop-shop for financial advisers
A centralised platform was a much-needed solution for financial advisers. Our concept streamlined the entire process of day-to-day work and provided an easy way in which clients can be served, with all information being at hand when needed!
Better design created more revenue
With our help, QPAC was able to increase ticket sales by 12% through product redesign and optimisation.
Psychology of interactive experiences
The future of design is now. We are designing for experiences that have an emotional, mental and creative impact on users in order to make them feel better - not just respond but also think about what they're experiencing through interactive installations!
Zafer Bilda
Director
As a business consultant with over fifteen years of experience, Zafer has helped numerous companies define their future experiences and improve their products and services. Drawing on his deep understanding of human behaviour, he has mentored and trained teams in human-centered design principles, and managed teams of designers. Throughout his academic career, he has published over 40 research papers and presented at international conferences in the US, Europe, and Australia.
Talk to Me
+44 (0) 7507436243
Desidero LTD
Embassy Gardens, Nine Elms
London, UK
Home: Contact
bottom of page