Service Design

"I see service design as choreography – orchestrating moments, connections, and systems into something beautifully functional. My approach weaves together the visible and invisible touchpoints, creating experiences that feel intuitive even when the systems behind them are complex."

— Zafer Bilda

Featured Projects

Pioneering Human- AI Creative Collaboration

Media & Entertainment, Product Design, B2C, UX/UI, Innovation

Co-founded and led product development for Laila, creating a platform where families generate personalized video stories through simple prompts. Built a modular AI engine that orchestrates multiple models for coherent storytelling—transforming text into narrated, animated content without technical skills or production resources.

All Service Design Projects

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Health &WellbeingMedia & Entertainment

Pioneering Human- AI Creative Collaboration

Media & Entertainment, Product Design, B2C, UX/UI, Innovation

Co-founded and led product development for Laila, creating a platform where families generate personalized video stories through simple prompts. Built a modular AI engine that orchestrates multiple models for coherent storytelling—transforming text into narrated, animated content without technical skills or production resources.

AXA's Digital Wellbeing Revolution

Health & Wellbeing, Experience Design, B2C, Digital Transformation

We employed a HCD approach to revolutionise the health and wellbeing industry, ultimately launching a transformative MVP that prioritised affordability, personalisation, and expert-led services.